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SEO stands for search engine optimization. Search engine optimization is various techniques to improve a website's rankings on the search engines. While the exact ranking algorithms are a closely guarded secret by the search engines, some of the information has been learned, either through statements from the search engines or from experts who have reverse engineered the algorithms from experience and testing. The basic methods used by search engines are on page factors and link popularity. On page factors are thinks such as titles, urls, meta tags, and text. Link popularity is based on the number and quality of links to a website from other sites on the internet.

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